Reach the South Africans who are actively shopping for cover.
OneCompare is one of South Africa’s fastest-growing independent insurance and vehicle-tracking comparison platforms. Our visitors aren’t browsing — they’re comparing cover, requesting quotes, and ready to switch. Advertisers reach them at the moment of decision.
Audience and traffic figures verified through Cloudflare Web Analytics & Google Analytics 4. Updated monthly.
Live audience snapshot
Monthly sessions, last 6 months
Audience at a glance
The numbers behind the platform
31.2k
+16% MoM
394
+24% MoM
3:48
High-intent
857+
Editorial depth
Audience profile
Where your reach lands
Our audience is concentrated in SA metros, skews towards mid-to-upper-LSM segments, and arrives from organic search at the moment they’re researching cover. The charts below summarise the makeup.
Traffic by source
How visitors arrive at OneCompare
Qualified leads trend
Monthly quote completion volume
Conversion funnel
Page view → qualified lead pathway
Audience by province
Geographic distribution of OneCompare visitors over a typical month
Partnership formats
Ways to work together
Whether you’re an insurer, dashcam retailer, tracker provider, or vehicle dealership, we have partnership formats that fit. Each option is performance-led with transparent reporting on every metric.
Premium placement on comparison pages
Insurer logos, tracker products, and dashcam brands ranked on our comparison pages with featured placement and direct quote routing.
- Top-of-list positioning with logo and CTA
- Direct integration with our quote form
- Monthly performance dashboard with click-through and quote stats
Branded content on category guides
Sponsored mentions in our editorial content (1,200+ word guides on insurance, tracking, and dashcams). FSP-compliant disclosure, full transparency.
- Editorial mention on relevant category pages
- SEO-built pages with long-term organic traffic
- Clearly labelled sponsored content per ARB/FSP guidelines
Qualified lead handover
Pay-per-qualified-lead model. Quote requests routed directly to your sales team, with full UTM and source tagging.
- Real-time lead delivery via API, webhook, or email
- Vehicle, area, and cover details pre-qualified
- Pay only for leads that meet your qualification criteria
API & iframe partnerships
Embed your quote engine on OneCompare pages, or pull OneCompare comparison data into your own platform via our API.
- Embed your quote flow on relevant comparison pages
- White-label integration options for dealer networks
- Compliance review included on every integration
Compliance & credibility
Built on regulated, transparent infrastructure
OneCompare operates under FSP 55551 as an authorised Financial Services Provider. Every comparison page, every quote form, and every advertising placement complies with FAIS, POPIA, and ARB standards. Your brand is presented in an environment South African consumers can trust.
FSP 55551 registered
Short-term insurance broker
Cloudflare protected
DDoS, WAF, bot mitigation
POPIA compliant
Lead data handled per regulation
GA4 + Clarity instrumented
Verified analytics
Ready to talk?
Download the spec sheet for the full audience breakdown, or reach out directly. We’ll come back within one business day with a partnership proposal tailored to your goals.
Let’s build something that performs.
Email legal@onecompare.co.za or download the full spec sheet for traffic, audience, and rate-card details.
Download spec sheet