Free car advertising
Advertise your cars for sale in South Africa, free.
OneCompare is where South African car owners compare their car insurance, and many of them are looking for their next car. If you sell cars at a reputable dealership, we’ll advertise them to our clients on onecompare.co.za, free of charge.
Want to sell your own car, or run a towing business? There’s a place for you here too. No rate card. No catch.
2025 Toyota Starlet 1.5 Xi
R219 900 · 29 941 km · Manual
Finance available · Est. R4 544 p/m*
Megan Pretorius
ABC Dealership · Pretoria
2023 Toyota Corolla Quest 1.8 Auto
R239 900 · 45 045 km · Automatic
Finance available · Est. R4 975 p/m*
Devan Naidoo
ZYX Dealership · Limpopo
2019 Toyota Corolla Quest 1.6 A/T
R189 900 · 68 000 km · Full service history
Finance available · Est. R3 905 p/m*
Sipho Ndlovu
XYZ Dealership · Randburg
Why advertise here
Car buyers decide online. Be there when they do.
Most South Africans choose their next car long before they walk into a showroom. They read about the model, work out what it costs to own, and compare the insurance on it. That is exactly what people come to OneCompare to do.
Some are shopping around before they buy. Others are replacing a car that was written off, and want a good deal on the next one. Either way, a car is on their mind. Yours belongs in front of them.
About nine in ten South African car buyers finish their research online before they visit a dealership. Source: Rogerwilco South African Automotive Report, 2026.
For car sales executives
Free car advertising for sales executives. Your name on every ad.
You know your floor better than any listing site does. Send us the cars you want to move and we’ll show each one on our page for that make and model, with your name, your dealership and a button that messages you directly.
The buyer talks to you, not to a call centre. There is no subscription, no cost per lead and nothing to pay when the car sells. When it sells, send us the next one.
- Your name and your dealership on the ad, so the enquiry is yours.
- Enquiries straight to your WhatsApp, from people already reading about that model.
- New, used and demo cars, anywhere in South Africa.
For car dealerships
Free advertising for car dealerships, new and used.
Franchise dealer or independent used car dealer, your stock is welcome here. There is no listing fee and no monthly package. Your dealer principal, your marketing manager or any of your sales executives can send us cars.
We feature cars from reputable dealerships only: an established business with a name it stands behind, cars with proper paperwork, and prices that are real. That standard is why our clients trust what they see here, and it is why being here is worth something.
Dealerships anywhere in the country are welcome, from Johannesburg, Pretoria and the East Rand to Cape Town, Durban, Gqeberha, Bloemfontein, Polokwane and Mbombela.
How it works
How to advertise a car for sale on OneCompare.
- Send us the car. WhatsApp us the photos and the details. It takes a few minutes.
- Approve your ad. We build the ad and send it to you. You confirm in writing that the details are true.
- Your car goes on show. It appears on our page for that make and model. When it sells, send us the next one.
What a good car ad needs
- Clear photos of the actual car, taken in daylight: front, back, both sides, the interior and the dashboard.
- The year, make, model and variant, for example a 2019 Toyota Corolla Quest 1.6 A/T.
- The price a buyer will really pay, and whether on-the-road fees are extra.
- The mileage and the service history.
- Your name, your dealership and your area.
Selling your own car
Want to sell your car? We’ll link you to a reputable dealership.
We don’t list private sales, and that is deliberate. Selling privately means meeting strangers, test drives with people you don’t know, and proof-of-payment messages that turn out to be fake.
A reputable dealership takes that risk off you. It checks the car, handles the change of ownership and, if the car is still financed, settles the bank. Tell us what you’re selling and where you are, and we’ll put you in touch with a reputable dealership, in your area where we have one. It costs you nothing, and we only pass on your details with your permission.
What to have ready
- The year, make, model and mileage, with a few clear photos.
- The registration certificate, or a settlement letter from your bank if the car is still financed.
- Your ID, the service history and the spare key.
WhatsApp us to get started.
For towing companies
Advertise your towing business to South African car owners, free.
The people who use OneCompare own cars, insure them and drive them every day. Sooner or later, some of them need a tow. If you run a towing or roadside assistance business that treats people fairly, we’ll feature it. No sign-up fee and no monthly fee.
What we look for
- A clear price before the car is hooked up.
- No pressure at the scene. The driver chooses, including their insurer’s own towing line.
- A registered business with a number that gets answered.
Send us your business name, the areas you cover, your hours and what you do: accident recovery, breakdown towing, flatbed or roadside assistance.
WhatsApp us to get started.
Other motoring businesses
Panel beaters, workshops, tyres, parts and windscreens.
Buying the car is one day. Owning it is every day after. If your business makes those days easier for a car owner, we want our clients to know about it.
- Honest panel beaters and workshops: repairs done properly, without the runaround.
- Fair tyres, parts and windscreens: the everyday costs of running a car, done fairly.
- Anything else that helps a car owner. As long as it helps our clients, we’re open to it.
WhatsApp us and tell us what you do.
What it costs
No rate card. No bidding. Just something worth showing.
We don’t sell space to the highest bidder. There’s only one thing we care about: does it genuinely help the people who use OneCompare? If it does, we’ll feature it, free of charge, because putting good things in front of our clients is exactly our job. If it doesn’t help them, no amount of money buys its way in.
Our standard
Keep it true, and we keep it up.
We won’t put our name behind something we don’t believe helps our clients, whoever is asking. Everyone we feature confirms in writing that what they show is true and available, and we take it down when it isn’t. What we feature is clearly marked, and it is separate from our car insurance comparisons, which we provide as an authorised financial services provider (FSP 55551). The trust our clients place in OneCompare is the whole reason this works, and we guard it.
Straight answers
Questions about advertising and selling cars on OneCompare.
Sales executives and dealerships
Where can I advertise my cars for sale for free in South Africa?
Here. If you sell cars at a reputable dealership, OneCompare will advertise them to South African car owners free of charge.
Is it really free to advertise a car on OneCompare?
Yes. No listing fee, no monthly package, no cost per lead and no commission when the car sells.
Who can advertise cars for sale on OneCompare?
Car sales executives and reputable dealerships, selling new or used cars anywhere in South Africa. We only feature cars sold through a dealership, because that protects our clients.
I’m a car sales executive. Can I advertise in my own name?
Yes. Your name and your dealership appear on the ad, and buyers message you directly. Make sure your dealership is happy for you to advertise its stock.
How do I advertise my dealership’s stock?
WhatsApp us photos of each car with its price, mileage and your area. We build the ad, you approve it, and it goes on our page for that model.
Do you advertise new cars, used cars and demo models?
All three, as long as the car is real, available and sold through a reputable dealership.
Where will my car be shown?
On the OneCompare page for that make and model, where South African car owners read about the car and compare its insurance.
How long does my ad stay up?
For as long as the car is available. When it sells, tell us and send us the next one.
What’s the catch?
There isn’t one. The only thing we ask is that it genuinely helps South African car owners. If it does, we’re glad to show it. If it doesn’t, we’ll pass, no matter who is asking.
Selling your own car
I’m a private seller. Can I advertise my car on OneCompare?
We don’t list private sales. If you want to sell your car, get in touch and we’ll link you to a reputable dealership.
How do I sell my car safely in South Africa?
The safest route is through a reputable dealership, which handles the payment and the paperwork. If you do sell privately, never meet a buyer alone, and check that the money is in your account in your own banking app before you hand over the keys.
Can I sell a car that is still financed?
Yes. The dealership gets a settlement figure from your bank, settles it and pays you the difference. If you owe more than the car is worth, you will need to cover the shortfall.
Towing and other businesses
How do I advertise my towing business?
WhatsApp us your business name, the areas you cover, your hours and your services. If you treat car owners fairly, we’ll feature you.
Does it cost anything to list a towing company?
No. There is no sign-up fee and no monthly fee.
What other businesses do you feature?
Panel beaters, workshops, tyres, parts, windscreens and anything else that genuinely helps a car owner.
For our clients
I’m a client. Is OneCompare selling these cars and services?
No. Each one comes from the sales executive or business named on it, and you deal with them directly. We choose what we feature with care, but we don’t inspect cars or guarantee anyone’s work, so check the details yourself before you buy. Our own work is comparing insurance.
My car needs a tow after an accident. Who do I call first?
If you’re insured, call your insurer’s emergency line first. Many insurers will only pay for a tow they arranged, so check before anyone hooks up your car. Our claim guides explain what to do next.
Something featured here wasn’t right. What do I do?
Tell us on WhatsApp (+27 78 820 6713). We’ll look into it, and if it isn’t right for our clients we take it down.
Got a car worth showing? Send it to us.
WhatsApp us the photos and the price. If it’s a good fit for our clients, we’ll feature it, free of charge. It starts with a conversation, not a rate card.
Selling your own car, or running a towing or motoring business? Use the same number.
+27 78 820 6713